BECAUSE BETTER LEADERS MAKE BETTER DECISIONS
Welcome to Bootstrap West Michigan
Trusted Advisors
Bootstrap West Michigan
We're a specialized executive services firm that partners with leadership teams—particularly in small to mid-sized organizations—to drive clarity, execution, and transformation through fractional executive support, strategic facilitation, and leadership development.
Bootstrap West Michigan is a collaborative of seasoned executives who step into organizations to provide fractional leadership, strategic facilitation, and implementation support. With deep expertise across revenue operations, marketing, operations, finance, and people systems, Bootstrap helps companies scale, solve complex challenges, and align leadership teams around shared priorities.
Accurate Problem Identification +
High-Cycle Expertise +
Embedded Execution =
Sustainable Value Creation & Enhanced Stewardship
What Makes Bootstrap Different:
- High-touch, high-cycle executives who bring operating experience and don’t just advise—they build.
- Flexible engagement models tailored to company lifecycle stages, from growth to transition.
- A belief in human-centered, performance-focused leadership, balancing culture and results.
- Commitment to systematizing strategy and enabling leadership teams to work the plan—not just create one.
- Execution, not just advice. Our work lives in your systems, rhythms, and dashboards—not in a slide deck.
- Experienced operators, not generalists. Every team member has sat in the seat they support.
- Lean-driven problem-solving. We apply TPS principles to leadership, growth, and operational challenges.
- People-centered, performance-focused. We balance results with the systems that develop and support people.
- Scalable thinking from the start. We build architecture that grows with you—not one-off fixes.
"...It's such an incredible relief when you can finally confide in someone, someone who is committed to you and your success, a partner on your journey... it's like you can finally just... breathe."
- Mike H.
Our Vision
Our Approach
Our Clients
Bootstrap West Michigan Holdings LLC envisions a future where leaders thrive through strategic partnerships.
We aspire to be the premier advisory firm, known for excellence and innovation, delivering tailored solutions for sustainable growth that exceed our clients' expectations.
Our Clients
Our Approach
Our Clients
BWM is committed to working with select clients – individuals and companies whose values and vision resonate with our own. We seek those who share our dedication to strategic growth and impactful leadership.
Our data-driven consulting approach leverages advanced analytics and cutting-edge technology to deliver actionable insights that em
BWM is committed to working with select clients – individuals and companies whose values and vision resonate with our own. We seek those who share our dedication to strategic growth and impactful leadership.
Our data-driven consulting approach leverages advanced analytics and cutting-edge technology to deliver actionable insights that empower informed business decisions.
We understand that each client is unique, and our solutions are highly customizable, tailored to meet your specific needs and objectives. Together, we will navigate the complexities of your industry and drive sustainable growth.
Our Approach
Our Approach
Our Approach
At Bootstrap West Michigan Holdings LLC, we empower high-level executives to achieve sustainable growth and transformative success.
We provide strategic advisory services, delivering tailored solutions and fostering collaborative partnerships to elevate performance and cultivate a thriving business ecosystem.
Our commitment to excellenc
At Bootstrap West Michigan Holdings LLC, we empower high-level executives to achieve sustainable growth and transformative success.
We provide strategic advisory services, delivering tailored solutions and fostering collaborative partnerships to elevate performance and cultivate a thriving business ecosystem.
Our commitment to excellence and innovation sets us apart as the premier choice for driving exceptional results.
Start your Journey
"He's the real deal...[Steve] operates at a level that's just higher than most."
Dr. Kate F.
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