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Bootstrap West Michigan Holdings LLC

BECAUSE BETTER LEADERS MAKE BETTER DECISIONS

BECAUSE BETTER LEADERS MAKE BETTER DECISIONSBECAUSE BETTER LEADERS MAKE BETTER DECISIONSBECAUSE BETTER LEADERS MAKE BETTER DECISIONS

Meet the Team

 

 

"There isn't another group... that can so effectively help you identify the actual problem to solve, bring the right experienced resources to address it, and then ensure that solution is deeply embedded within your company for lasting impact." 


- Steve J.


Steve

 

Superpower: Seeing the big picture—and knowing where to push.



From acquisitions to boardrooms, Steve knows how to shift systems, steer through change, and build cultures that scale without losing their soul.


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Kanan

Heather

 

Superpower: Turning global complexity into bold growth.


With a career that spans Fortune 500s and breakthrough start-ups, Kanan helps companies win hearts and markets—across borders and industries.


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Heather

Heather

 

Superpower: Transforming chaos into continuous improvement.


Heather builds clarity where there’s noise—guiding leaders to spot what matters, systematize it, and mobilize teams with Lean precision.



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Briana

Kristen

Kristen

 

Superpower: Seamless orchestration with heart.



From federal programs to fast-moving executives, Briana brings harmony, hustle, and heart to every detail—often before anyone else sees it coming.


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Kristen

Kristen

Kristen

  

Superpower: Engineering clarity from complexity.



From quality systems to executive mindsets, Kristen helps leaders connect vision to execution—without sacrificing their sanity in the process.


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Michael

Kristen

Michael

 

Superpower: Untangling sales knots with strategy and soul.


Whether he’s building a new go-to-market model or recalibrating a sales team, Mike turns complexity into momentum—and makes it feel human.


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Mary

Kristen

Michael

 

Superpower: Bridging intention and impact.




Mary unlocks people and systems alike—helping leaders navigate ambiguity with empathy, structure, and sustainable growth paths.


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 "We’ve definitely grown a ton and Steve and Bootstrap have been so helpful."


- Mike H.





“The dynamic and services are so unique to each person or company that they work with.”


- Cheryl S.

 



Laura

 

Superpower: Making transformation feel natural.



Laura fuses human insight and business strategy to move organizations from intent to execution—while bringing people with her every step.


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Kate

Kate

 

Superpower: Evidence-based empathy.



Known for her analytical rigor and strategic insight, Kate helps leaders build systems that serve both people and outcomes—especially in high-stakes, high-pressure environments.

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Anna

Kate

 

 Superpower: Making the numbers tell a story—and a plan.



Anna sees around financial corners—designing metrics, tools, and forecasts that not only explain the past, but light the path forward.


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“Change brings uncertainty. That’s why people come to us—not just for strategy, but for partnership. We help turn uncertainty into momentum, every step of the way.”


Steve S.


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