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Bootstrap West Michigan Holdings LLC

BECAUSE BETTER LEADERS MAKE BETTER DECISIONS

BECAUSE BETTER LEADERS MAKE BETTER DECISIONSBECAUSE BETTER LEADERS MAKE BETTER DECISIONSBECAUSE BETTER LEADERS MAKE BETTER DECISIONS

Kanan Banerjee

Board & Advisory Roles

Custer Inc. 2021- present  

Portfolio Board  


MyLifeWellness 2019 -2021   

Digital Wellness  


WMBCA 2019 - 2021  

Community Board 



Hi, Kanan!

Kanan is a visionary global C-suite leader with proven expertise in  general management, marketing and strategy building strong  brands/ business - across both start- ups (<$5 Million) & Fortune  500 companies (~$5Billion). 


She has a pre-med  background and over the past 25 years Kanan has worked across  15+ industries including Health an

Kanan is a visionary global C-suite leader with proven expertise in  general management, marketing and strategy building strong  brands/ business - across both start- ups (<$5 Million) & Fortune  500 companies (~$5Billion). 


She has a pre-med  background and over the past 25 years Kanan has worked across  15+ industries including Health and Wellness, Food, CPG, Beauty,  FinTech to name a few along with various channels of distribution  (Retail, E-comm, direct selling, DTC, B2B, B2C). She has a stellar  track record not only driving sustainable profitable growth but  ensuring it is purpose- driven in nature. Kanan has lived and  worked across 4 different continents (80+ countries). During this  time, she has been fortunate to work with not just amazing  Fortune 500 companies but also with start-ups across disruptive  emerging areas of digital wellness, personalized health,  telemedicine. Kanan’s multidimensional global perspective, her  remarkable experience in both general management and  marketing has served her well on board/advisory positions  allowing her to seamlessly guide complex matrixed organizations  to get teams to "think outside the box" as they drive growth  solutions. She was encouraged to started her own company and  today she is recognized as a growth catalyst – empowering  companies to think and operate differently by driving strategy &  marketing to win the hearts and minds of consumers. 

Awards & Accolades

Awards & Accolades

Pepsi: Above & Beyond Award  


Featured in the Wall Street  Journal & New York Times  


L.B. Spirit Award Frito-Lay   


CMO “Shmily” Award: Risk Taking 


Kimberly Clark: Selected for  “Fast-Track Leadership  program”   


Numerous Stevie awards,  Marcomm Awards, Clio  Awards, Sabre Award, & others



Connect with Kanan

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